Scout Digital Language Refresh
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The challenge
Scout Digital is a full-service creative agency that does everything from branding to web design. They needed to communicate the full range of what they do in a way that was easy for clients to understand.
My role
Working with the rest of the marketing team, I developed a voice and tone guide, refreshed the language across their website, and wrote marketing resources like blog posts and email campaigns to spread the word about their services.
Voice and tone guide
Scout’s not afraid to make a pun, but they also know their stuff. I helped them define a consistent voice and tone, balancing the playfulness of their brand with the expertise of their content.
Website copy refresh
Using their new voice and tone guide, I conducted an audit of their website and refreshed the language to clearly explain all that they have to offer – from branding and marketing to web and product development.
Glossary of terms
To translate marketing and design jargon into human language and make sure everyone – Scout team members and clients alike – were on the same page about deliverables and services, I wrote an A-Z glossary of marketing and UX design terms. And I did it all in Scout’s playful voice and tone.
Marketing materials to educate and engage
From blog posts about selling on social media to email campaigns about digital marketing, I worked with the other members of the marketing team to write helpful content that would get our target audience excited about working with Scout.